Blue Nile Situation

Blue Nile Situation

Using the notion of Variations concerning business enterprise approaches and practical strategies, what does one discover about Blue Nile that is definitely vital to tactic implementation for them?

When other firms while in the jewellery market check out just as much as you possibly can to accumulate important marketplace share, only business enterprise tactics have been noticed to work for anyone. Additionally, considering the fact that every group may differ regarding manufacturing costs too as market share garnered, the situation at which Blue Nile finds by itself inside of the jewellery sector required to the enterprise to adapt the principle of distinction between enterprise strategies. Being a end result of implementing the strategy of presenting unique coloured diamonds, the corporation proves that dissimilarities in business enterprise techniques create brand name recognition when within the similar time giving a aggressive edge above the competitors. However, thinking of the position of Blue Nile, the middle posture that it’s got assumed won’t provide the corporation the edge in company techniques above organizations like DeBeers which owns above 40% on the marketplace share (John, & Richard, 2011). Using the thought of Useful Organizational Structure, what does one find out about Blue Nile that is certainly significant to tactic implementation for them?

The practical organizational structure makes use of departments which have varied functions to the group. In the event that Blue Nile had to compete with numerous corporations with the same marketplace share, it is expected that each and every organization implemented its own operational system to beat the competition. For instance, in order for Blue Nile to function properly and also put in progress its business philosophy, it’s got to ensure that it considered a supply chain, a distribution channel, a marketing tactic, a communication channel, a sales and marketing department, and IT section and so on. For that business at hand, departments such as supply chain management, human resources, IT department, and sales and marketing are among the major elements of its purposeful structure. These aid in ensuring that as being a approach implementation, considerable measure of returns is predicted (John, & Richard, 2011). Utilizing the notion of Balance of control/differentiation with coordination/integration, what does one understand about Blue Nile that is significant to technique implementation for them?

There are a number of factors that are different for Blue Nile as compared to other companies and its competitors. Inside the principle of balance of control/differentiation, Blue Nile is uniquely placed as it offers to the market colored diamonds exclusively. Being a end result, the corporation is nicely placed above most of its competitors. Nonetheless, the differentiation of its diamonds from its competitors’ also expenditures the organization a lot higher in acquiring because its just-in-time approach work with a single trusted supplier. The supply chain and the inventory management approach opens the possibility of supply constraints. Like a consequence, the balance of control for Blue Nile is well-placed within just the business model but it fails to cover other efficiency areas (John, & Richard, 2011).

Utilizing the principle of Strategic Surveillance Control, what would you find out about Blue Nile that is definitely essential to tactic implementation for them?

Blue Nile keeps in check its procedures and corrects its management mistakes when identified as it implements strategies. Having said that, while progress is the measure to identify efficiency and sustainability of a enterprise method, it is observed that the company’s mission and objectives to serve the client do not auger nicely with market dynamics. Among industry dynamics include the presence of new entrants who exploit unaddressed market opportunities. Being a consequence, Blue Nile is exposed to problems associated with the industry structure but the use of strategic surveillance has enabled the company to accumulate technological resources capable of sustaining its business model and also put in place a reliable method implement culture (John, & Richard, 2011).


John P. III & Richard, R. (201). Strategic Management: Planning for Domestic & Global Competitors (14th ed.). New York: McGraw-Hill Education. ISBN: 978-0-07-786251-0